Improving data collection at the UK's biggest motoring event.
Pirelli’s Silverstone campaign brief was to increase collect of consumer details at the British Grand Prix, the solution was twofold. First we aided the collection of details by Pirelli attendants with an iPad data collection app. Then secondly a mobile competition site that users could enter on the day by snapping a QR code and then connecting via facebook on their phones.
Contribution: User Experience, Developer