The redemption campaign gave Lucozade drinkers the chance to win 1 of 20 thrill seeking adventures every day.
The competition and action adventures were brought to life through the interactive flash website, which sat at the heart of the campaign. The site communicated with several secure web services allowing for the redemption competition to be activated instantly. During the competition period the site received over 6 million visitors, leading to a significant increase in awareness of Lucozade Energy.
Technologies: Flash, Actionscipt 3.0, XML, Javscript